[About]
Built quietly.
Trusted for years.
Insig Consulting is a technology consultancy founded in Kolkata in 2017. We build and run software, search and reputation programmes for companies who want a partner — not a vendor.
[01] Why we exist
Most agencies say yes.
We ask why.
An agency takes your brief and builds it. A consultancy asks what you are really trying to achieve — and guides you to the most effective way to get there, even when that means building less.
That is how we have worked since day one. It is also why our longest client partnerships are now eight years old: we take the weight of the technology off your shoulders, so you can focus on what matters to your business.
Build what
lasts.
Software, search and partnerships that are still working for our clients years from now — not just on launch day.
[02] Timeline
Since 2017.
-
2017
Founded in Kolkata
A consultancy, not an agency — from the very first client.
-
2018
Two long-term SaaS partnerships begin
Enterprise messaging and employee recognition platforms in the US — both still running with us today.
-
2019 – 2020
COVID-19 management solutions
When the pandemic hit, we launched cloud-based COVID-19 management tools for employers: automated health screening, vaccine management, lab result tracking and a pandemic-readiness solution — keeping workplaces open and people safe.
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2021
Search and reputation practices
Holding top Google positions on contested keywords, and protecting reputations — confidentially.
-
2022 – 2024
Platforms for the modern workforce
We built several SaaS platforms, websites and mobile apps that help corporate employees communicate, stay informed and feel recognised.
-
2025
GEO & AEO
Getting clients found and cited in ChatGPT, Google AI and Perplexity.
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Today
AI-powered applications and agents
Bringing practical AI into the platforms our clients already depend on.
[03] Principles
What we hold ourselves to.
/ 01
We ask before we build
A brief is a starting point. The business problem behind it comes first.
/ 02
We say no when it’s right
We’d rather save you the money than bill you for the wrong thing.
/ 03
We stay after launch
Software is never really finished. We keep looking after what we build.
/ 04
Privacy is non-negotiable
Your name, your data and your story stay yours — unless you say otherwise.
[04] Industries
Where our work runs.
Most of our clients are in the US. The problems differ by industry — the standard doesn’t.
Workforce & HR tech
Messaging, recognition and engagement platforms for large employers.
Hospitality
Recognition and communication for teams spread across hotels and shifts.
Manufacturing
Reaching deskless workers on the floor — instantly, on any phone.
Healthcare
Urgent alerts, shift coordination and readiness tools for care teams.
Enterprise SaaS
Building, scaling and running the product behind someone else’s brand.
Public affairs
Search and reputation strategy for people and organisations in the spotlight.
Let’s see if we’re a fit.
One conversation is usually enough to know. No pitch deck, no pressure.